Resources for Community Event Organizers

The GSC Team

[vc_row css=”.vc_custom_1459339993980{margin-bottom: 15px !important;}”][vc_column][vc_column_text]Planning a local event? Let The GSC help!

Below you’ll find a compilation of tutorials, best practices, and resources to help you start using The Givat Shmuel Community Calendar, and plan and advertise your community event successfully.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_tta_accordion style=”modern” active_section=”25″ no_fill=”true” collapsible_all=”true”][vc_tta_section title=”How to Add an Event to the Community Calendar” tab_id=”community-calendar”][vc_column_text]

Add your event to the Community Calendar.

With the launch of The GSC’s online Community Calendar, it’s never been easier to publicize your event to the community.

Here’s how to get started:

  1. Log in and visit “My Events“.
  2. Click “Add New”.
  3. Fill out your event name and details, upload an image, include a link to your Facebook event under “Event Website”, and hit “Submit Event”.
    We suggest using a 600×400 image for the best quality.
  4. Within 24 hours, you’ll get an email that your event has been approved.
  5. At any time, you can visit “My Events” to update your event’s details.
  6. That’s it! Your event will now be listed on the Event Calendar, and included automatically in the Weekly Events Digest!

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Add your event to The GSC Facebook Page.

Stop struggling to get your event noticed on Facebook. Follow the steps below to add your event to The GSC’s Facebook page, and we’ll do some of the work for you:

  1. Create a public event.
  2. Invite “Givat Shmuel” to the Facebook event.
  3. Go to “Edit Event”, and add “Givat Shmuel” as a co-host.
    Note: the account is automated – we will never make changes to the Facebook event itself.
  4. Within 24 hours, your event will be approved and added to The GSC Facebook Page’s list of events.
  5. While The GSC will gladly share the event and invite our list of community members, it is always better that event organizers post about the event themselves and reach out to individuals directly. This ensures maximum visibility and attendance.

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Create a Recurring Event \ Event Series

When creating a recurring event (workshops, weekly shiur, zumba lessons, etc.), it’s often hard to gain the necessary traction week to week to ensure the event’s success. This is only compounded by the fact that Facebook doesn’t have a recurring event feature. To improve the odds while minimizing the repeat work, we suggest you do the following:

  1. Create an open Facebook Group for your recurring event. This group acts as a fictitious master event that will hold all the individual meetings.
  2. Add friends to the Group who are actually interested in the Event Series. Unlike Facebook Events, people are added to Groups automatically. Don’t add just anyone to the group at first; if they permanently remove themselves from the get-go, and you won’t be able to reach them as easily once your recurring event begins to gain traction.
  3. Create a Facebook Event within the group. You can invite group members and anyone else you would like to the event, and even share it outside the group.
    Make sure to add Givat Shmuel as an event host if you want your event to be included on the GSC Page.
  4. Use the Group to publish info about the series; use the Event to publish info about specific meetings. Not everyone is going to hit “Going” to the same event week after week, even if they are planning to attend. If a meeting gets canceled, you’re uploading summary materials, or want to reach out to attendees overall, use the Facebook Group. If the meeting is running late, or there’s a last minute venue change, post in that Facebook Event.
  5. Remind people who clicked ‘Attending’ or ‘Interested’ on any of the Facebook Events to join the Group – or add them yourselves! This will ensure that they’re invited to the next one.
  6. You can add multiple dates to your recurring event on The GSC Events Calendar, or add each event individually – the choice is yours.

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Successfully Publicize an Event on Facebook.

To ensure optimal attendance at your next event, we suggest you always do the following:

  1. Invite people who will actually attend the event. Facebook takes into account the number of people who don’t respond to an event invite when determining where to display both your current and future events. To prevent this from happening, narrow down your invitees, using the built-in lists in the Invite window.
  2. Invite people directly. Statistics show that it’s 4 times more effective to message people about an event, than just posting to a group.  Try sending a message with the event link to people you link would want to attend.
  3. Follow up before the event. Make sure to post in the Facebook Event/ Group a few days before the event and remind people that it’s happening. Also, try messaging people who clicked ‘Interested’ and ask them to confirm their attendance.

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Acceptable Event Guidelines

For The GSC to approve your event for the Community Calendar or it’s Facebook Page it must meet the following criteria:

  1. The event must be in Givat Shmuel.
  2. The event must be organized by a community member or an organization that services community members.
  3. The price of the event should go to cover the cost of the event itself, and be not solely for-profit. (100% for-profit events may be supported at some point in the future.)
  4. The GSC reserves the right to change the criteria for approval at any point in the future.

Posting Events in Camp Bar Ilan

  1. Overall, events can be published to Camp Bar Ilan no more than 1x per week.
  2. In addition to the above, you may post about the event 3 days before, 1 day before, and the day of the event itself.
  3. When the event requires advanced registration, you may post about RSVPing 3 days before, 1 day before, and on the day of the RSVP deadline, and once about the event itself on the day of the event.